Xplorie Review: GUEST AWARENESS

We are officially entering the second full year as Xplorie partners, which gives us the opportunity to evaluate the effectiveness of the partnership. One area we determined we could improve was guest awareness. Already, information about the program was in every property. However, before we entered the 2018 summer season we made several changes to try to improve guest awareness about their benefits. 1) Every itripvacations property headline on any site, including our 3rd party booking sites, features the wording “FREE GOLF, FISHING, DVD RENTALS, WATERVILLE AND ESCAPE ROOM TICKETS!” 2) Each property description starts with “We help make the most of your vacation by providing FREE ADMISSION to some of the area’s top attractions each and every day! Create exciting memories, have more fun and truly experience your destination! FREE GOLF, FISHING, DVD RENTALS, WATERVILLE AND ESCAPE ROOM TICKETS! See details below” and ends with clarifying verbiage about the program. There is also a clickable link to the Xplorie program in the property description. 3) Guests receive details about their benefits in the email with their check-in instructions. 4) Guests receive a text the morning after check-in with a reminder about the program, a direct link to information on the program, and a phone number to book any activities.

So far we are already seeing an increase in the number of references to the FREE activities in reviews, as well as an increase in the amount of people inquiring about them.