Best Practices for Working with OTA's

Ensuring your property's rental success on online travel agencies (OTAs) involves understanding and leveraging the platform's algorithms and user behavior. By following best practices, we're enhancing your property's visibility and attractiveness to potential guests.

1. Avoid Daily Checks on Your Listing Please help us by refraining from checking your property listing every day. OTAs deliver personalized search results based on a user's likely preferences. If a user repeatedly views a property without taking action, such as making a booking, the website may eventually exclude that property from their search results, which can negatively impact its ranking.

2. Leverage Artificial Intelligence (AI) The platform considers the user's entire activity history to customize search results. For example, if a user has previously searched for and booked pet-friendly homes, future search results will likely prioritize pet-friendly options, even without specific filters. Understanding this helps to align your property listing with potential guests' preferences.

3. Implement Rate Management Strategies We use dynamic pricing, frequently adjusting rates based on factors like supply and demand, local competition, events, and added amenities. Regularly updating rates signals to the algorithm that the listing is ‘recently updated,’ improving its ranking. Additional tactics include adding new photos, listing new amenities, and rearranging the first few images.

4. Maintain Flexibility Adaptability is key to increasing bookings as traveler habits evolve. Our most successful properties are flexible with rates and minimum night stays and allow us to keep headlines current to meet changing demands and preferences.

By following these best practices, we strive to improve your property's performance on OTAs and ensure a higher success rate in attracting and booking guests.